If you want to test a sales page prior to product launch, it will be expensive to A/B test because you can't use natural visitors. I have a site with a few tho

If you want to test a sales page prior to product launch, it will be expensive to A/B test because you can't use natural visitors. I have a site with a few thousand visitors per day. I had a product I was going to release. I was working up to a big product launch, building up the anticipation over my email list and on the site itself. In that case, I couldn't use natural traffic from the site to test the sales page prior to launch. I had to use cold traffic such as adwords to see which version of the page people responded to. I probably spent about $8k on traffic just crafting and A/B testing the sales page. But it was worth it. It was like a university education in marketing. Marketing can be so counter-intuitive. So many things I expected to work did not work and vice-versa. But once I had the final tested sales page in place it worked and it worked well. I still get about a a 4% conversion. And most importantly, I knew that when I did finally launch, I had a well-tested and solid page that would convert the large initial influx of customers I got from the building up process before the product launch.