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I'm struggling with this, since it feels slightly like lying to call just myself "we". What should I answer when the clients ask who "we" are?
by kristofferR 13y ago
I'm struggling with this, since it feels slightly like lying to call just myself "we".
What should I answer when the clients ask who "we" are?
- toggle 13y agoI can imagine some clients would find it disingenuous to have a company name when it's just you, yeah. This post was interesting because my current boss had the exact opposite experience. He said when he dropped the "company/we" terminology he had been using and was upfront about how it's just him, his relationship with clients improved greatly. It probably all depends on the types of clients you have.
- bdcravens 13y agoI think you can mitigate this by having a company name that doesn't imply size ("Newtech Associates"), avoiding cliche marketing copy and clip art photos (generic hand shake, "We are committed to quality and teamwork"), and putting your photo and info on your "About" page (and don't call it "About Us" of course)
- kintamanimatt 13y agoIt's called the corporate we and it's fine to use! You might be a one-person company but really there's always at least two people: the natural person (you) and the juridical person (the company), hence "we".[0] [0] http://en.wikipedia.org/wiki/Legal_personality http://en.wikipedia.org/wiki/Legal_personality
- robertnealan 13y agoJust be honest. In my case I tell them I'm currently the only full time employee but expect to grow over the next 12 months, but that doesn't have to be the case. I admit I sometimes feel like Smeagol when I use the term "we", but ultimately it helps preserve the delineation between the company entity and myself as its employee.