I think it's an issue of signalling. In Econ they call it information asymmetry. When one party knows more than the other they try to give us "signals" to show

I think it's an issue of signalling. In Econ they call it information asymmetry. When one party knows more than the other they try to give us "signals" to show their quality. It seems as though as packaging yourself as a company you've managed to signal that it's a serious endeavor as opposed to a passing freelance gig.