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Great post! When you're first starting out, positioning matters. At http://yesgraph.com http://yesgraph.com we've found copy AB tests to produce incredible lif
by ivankirigin 13y ago
Great post!
When you're first starting out, positioning matters. At http://yesgraph.com http://yesgraph.com we've found copy AB tests to produce incredible lift.
For example, people don't want to "invite" contacts. They do want to "email" contacts though. It's the same flow, but a few words triggered massive lift. The reason it is massive is because it is so unoptimized. So it is specifically at the start where such small tests can matter.
- hvass 13y agoYep. Dan Siroke, CEO of Optimizely always, always stresses in his presentations it is vital to test. The presentations on his SlideShare are awesome: http://www.slideshare.net/dsiroker http://www.slideshare.net/dsiroker
- jamiequint 13y agoAbsolutely, small tests can make large differences. However, you only have so many "bullets" to shoot at tests with a small audience so you have to be very picky. Sounds like contact inviting is a key viral feature of YesGraph so it makes a lot of sense to optimize there. I'm not anti A/B testing at all, but anecdotally a lot of people I talk to about this stuff fire their test bullets on the wrong things and end up with not much to show for it. A better understanding of psychology goes a long way into intuiting where you may actually be able to see gains, and how to go about achieving them. Sometimes this can be small changes producing large gains, although I have seen large changes produce larger gains more often.
- ivankirigin 13y agoAgreed