I think the same pattern is repeating over and over again, a company uses something like HTML 5 to get traction cheaply on multiple platforms, then when they wa

I think the same pattern is repeating over and over again, a company uses something like HTML 5 to get traction cheaply on multiple platforms, then when they want to provide a better user experience, they go some kind of native to provide more/better features on specific platforms. It seems like an entirely pragmatic approach.