Am I correct in thinking that EasyBulb, MiLight and LimitlessLED are all the same product but rebranded? What are your experience with these products? They seem

Am I correct in thinking that EasyBulb, MiLight and LimitlessLED are all the same product but rebranded? What are your experience with these products? They seem like a very reasonably-priced alternative to Philips Hue but I'm concerned I might be getting into a 'buy cheap, pay twice' situation. Similarly, are there any inexpensive but decent smart plug sockets available? (I should note that I'm in the UK, but I'm sure other readers would welcome US-specific solutions.) And, same question for BLE tags - below ~£10 a tag would be awesome.