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Tell that to any AdSense publisher who has increased revenue 20-30% by moving ads a few pixels left or right, or by swapping the link color from one shade of bl
by sounddust 17y ago
Tell that to any AdSense publisher who has increased revenue 20-30% by moving ads a few pixels left or right, or by swapping the link color from one shade of blue to another. There are plenty. And Google is the ultimate AdSense publisher :)
- zackattack 17y agoThere are plenty? Please cite sources. 20-30% improvements sound too good to be true for such minor alterations.
- kragen 17y agoThe HotOrNot talk at CodeCon cited improvements of much more than that for a slightly more drastic change: moving the banner image to between the person's face and the rating bar, instead of above the rating bar. Unfortunately I don't remember the amount of the difference.
- sounddust 17y agoIt's pretty much universal with AdSense. If you know anyone who makes a significant amount of money, ask them about it. Or just browse the AdSense board on WebmasterWorld. I have personally increased revenue by over 100% by making small color and positioning changes, and this is also fairly common (I cited 20-30% because I wanted to be super-conservative in my claim). But here are some examples: From Google's official blog: Removing a border from an ad doubled revenue to $650/day: http://adsense.blogspot.com/2006/05/unobtrusive-ads-can-boost-revenue.html http://adsense.blogspot.com/2006/05/unobtrusive-ads-can-boos... Palette swap doubled clickthrough: http://www.cyberindian.com/web-marketing/article.php?article_id=82 http://www.cyberindian.com/web-marketing/article.php?article... Webmasterworld thread: Most people did not disclose percentage, but some did (85% increase, 100% increase, etc).. http://www.webmasterworld.com/forum89/14556.htm http://www.webmasterworld.com/forum89/14556.htm There are endless examples.. just Google it.