I don't think he's asking how long until people stop caring about viral marketing, but how long until people stop caring in general, i.e. about humanity. I thi

I don't think he's asking how long until people stop caring about viral marketing, but how long until people stop caring in general, i.e. about humanity. I think the problem lies not in viral marketing itself, but in Nissan's implementation of viral marketing. I think that the methods of these different types of viral marketing are analogous to the goals of white hat and black hat hackers. A practice that may be generally good and clever can be thoroughly spoiled by those who take advantage of it for the wrong reasons.