"Military organizations already spend a lot of time and money on food, given its overwhelming importance in things like fighting wars" Correct, which is why mi

"Military organizations already spend a lot of time and money on food, given its overwhelming importance in things like fighting wars" Correct, which is why military branches are deep-pocketed potential buyers. "I suspect "Valley nerdchow-paste" is not going to do a lot to raise morale." In a military context it's not a meal replacement, per se. More of an emergency MRE or HDR replacement, provided it's more shelf stable and can compete on nutritional factors. (Big ifs, of course.) I don't disagree that morale is a concern, though. MREs are nasty, but they're at least attempting to be palatable within the confines of their purpose.