> Soylent will likely become a billion dollar global enterprise, and even "disrupt" the food industry. Have my doubts on this though. One of the things that co

> Soylent will likely become a billion dollar global enterprise, and even "disrupt" the food industry. Have my doubts on this though. One of the things that contribute most to software startups being successful, and the cause for most hugely successful startups having a software component in them, is network effects. You use that software and not another one because, even if there are alternatives, you have vested interests in the shape of user accounts, files, photos, friends... Even hardware startups have software that backs them and creates those vital network effects. Soylent is not software, nor it has a software component in it. Its formula might be a secret (as compiled programs "are"). Yes, it can build a brand, but how long till Nestle and/or Kraft Foods, with all their marketing muscle, release their own Soylent? Might be better to sell Soylent for half that billion to one of them :)