Yes, the whole problem with the marketing hype is thinking about this product in terms of this all or nothing "disrupt the food industry" mentality. It might tu

Yes, the whole problem with the marketing hype is thinking about this product in terms of this all or nothing "disrupt the food industry" mentality. It might turn out to be a company producing a slightly more economical meal replacement shake that you can down a couple days in place of breakfast, but at the end of the day thats really all. There's nothing new to see here.