I would compare this to a tech startup becoming the victim of an exploit. i.e. an injurious but not life-threatening data hack. There are many examples of hacks

I would compare this to a tech startup becoming the victim of an exploit. i.e. an injurious but not life-threatening data hack. There are many examples of hacks on tech startups due to technical malfeasance that sometimes show neglect in the handling of data or poor planning in the current operation of the system.[0] I think Soylent has plenty of potential and while this will darken views toward the brand for a time, it will most likely recover. The idea is too good. [0] https://blog.twitter.com/2009/monday-morning-madness https://blog.twitter.com/2009/monday-morning-madness