* Negotiated with their hosting company to get free hosting for a year in return for endorsement of their scaling capabilities. * Many large companies fail in

* Negotiated with their hosting company to get free hosting for a year in return for endorsement of their scaling capabilities. * Many large companies fail in a bad economy while lean, agile businesses have opportunity to thrive and gain market share. * Make the site fast and leverage the press thereby using the funnel model; more users at the top of the funnel means more customers at the bottom. * They added a phrasal template to allow unpaid users to send "canned messages" to each other. Only paying members can send custom messages.