I find it fascinating that people misunderstand data so much even 2013 that they end up implementing a totally inefficient solution without actual data modeling

I find it fascinating that people misunderstand data so much even 2013 that they end up implementing a totally inefficient solution without actual data modeling and design. The most missed point is usually querying. Focusing on the how do I write data first can lead to disasters like this. Why don't everybody start with the "how do I query this dataset in this shape?" question first?