They don't work for me either, but we're in a minority. The non-techies seem to love HTML email. My boss, even, receives all sorts of crappy offers and adverts

They don't work for me either, but we're in a minority. The non-techies seem to love HTML email. My boss, even, receives all sorts of crappy offers and adverts and forwards them on to me to "check out the bargain!" We have clients that pay thousands of pounds a month for HTML newsletter services (not to us, at the moment). I like to assume they wouldn't be doing this if they didn't work. (Don't 'they' say that only one person has to click a spam mail for it to be worth sending - is this not more or less the same thing?)