Here's the winning formula: * As Patrick mentioned, tap into your CoC's network of local businesses and offer to host a presentation. This will help you seed a

Here's the winning formula: * As Patrick mentioned, tap into your CoC's network of local businesses and offer to host a presentation. This will help you seed an audience - you'll later want to host your own events. * Go to your local office supply store and get those folders with business card inserts. Print out your slides, and insert them and your business card into this folder. * Hand folder out to each attendee, and include a strong call to action: "Want to learn more about how your business can best utilize email? Go to bit.ly/xyz and sign up for my FREE email course." * Try to get everyone in attendance to opt-in to your course. Reinforce your email course during and after your presentation. (BTW, this is MUCH easier when you're running your own events and have some sort of registration system - you can then just auto opt-in everyone who attended.) * Over the next month, teach them more about email via autoresponders. * After your course completes, personally email each attendee and ask them point blank how they're planning on implementing the advice you taught them both at the live event and in the email course in their business. Tell them you want to buy them coffee and listen to their plan + give them some advice (note: this is a FOOLPROOF way of securing that first meeting.) * The general takeaway from this meeting should be, "Wow! I now a LOT more about email marketing thanks to this guy. But hey, I'm busy running my business, and it's obvious this guy knows what he's doing, I trust him, and he's already delivered me an overwhelming amount of value." * ...Profit