Excellent link. I like it. However, there's an immediate example that feels to me a bit antithetical to their mission: "Heat Your Clothes, Not Your House" ...

Excellent link. I like it. However, there's an immediate example that feels to me a bit antithetical to their mission: "Heat Your Clothes, Not Your House" ... "...electrically heated clothes..." I guess it depends on the definition of "high-tech"; batteries and heating elements have been around long enough I suppose.