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Many friends of mine have local companies, targeting only the Spanish market. It works well for them, but we have different goals. They want to be local leaders
by michokest 13y ago
Many friends of mine have local companies, targeting only the Spanish market. It works well for them, but we have different goals. They want to be local leaders (easier acquisition, lower marketing costs), we want to build a leader in our category (higher investment in development and marketing)
- JanezStupar 13y agoBut this is the difference. I would rather be a small fish in a big pond than a big fish in a small pond. Especially if the first is many times bigger than the second one could ever be.