For your second point, again, I think the point of MailChimp pricing is you may have thousands of emails to send, but you won't be sending to thousands of email

For your second point, again, I think the point of MailChimp pricing is you may have thousands of emails to send, but you won't be sending to thousands of email addresses. This makes most of their customers start on the free plan, then graduate to something that's not a huge cost. Simplicity and familiarity are the bread and butter for most of these customers. They're not marketing to tech people. They're marketing to the flower shop on the corner who has a list of 1,500 people and ads 2 email addresses a week. So, I think maybe we're in violent agreement here :)? Lastly - the key thing about MailChimp pricing is that you move up and down on their pricing plans automatically. It's unbelievably low friction. Most of the time when you move up or down, it's because you've just imported new people and have a new email to send. So you don't care. You just get on with it and then forget about it later. I don't even know why I'm carrying so much water for MailChimp, other than I think people are missing the point of what and who they target.