I agree wholeheartedly, the value of a strict schema and a (mostly) standardized query format providing a known good strategy to get the result - and a culture

I agree wholeheartedly, the value of a strict schema and a (mostly) standardized query format providing a known good strategy to get the result - and a culture of taking care of its customers data's safety - really is the selling point for SQL. But anything old is not worth doing to some people (luckily reproduction is the oldest human endeavour ever, so hopefully they won't multiply :)