It's about what you've "bought into". I can't imagine switching away from Google Search. I've tried Bing, I've tried DuckDuckGo. I can't get used to them; the

It's about what you've "bought into". I can't imagine switching away from Google Search. I've tried Bing, I've tried DuckDuckGo. I can't get used to them; the presentation of the results, the stuff I expect to be ranked highly. It's not that they're worse, it's just that I can't rewire a habit of years of searching in Google every day. I wish I could. But I'm not particularly attached to either the iOS or Android ecosystem. I have an Android phone and an iPad. I could replace them with an iPhone and an Android tablet if I really wanted and I doubt I'd notice much difference. So when you say "if I am fed up with Google Maps I can use Bing", that's a switch you can make, good for you. I find it harder than you to make the search engine switch, and easier than you to make the smartphone switch. Is that so hard to understand?