I agree that the word "Social" is loaded -- the tech industry has contorted its meaning and I did (yes) take the word in a more literal/historical sense. Prime

I agree that the word "Social" is loaded -- the tech industry has contorted its meaning and I did (yes) take the word in a more literal/historical sense. Prime might be wise to rethink the branding. Maybe "social" is the wrong word, even if its the right concept.