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EA donated 100% of their share to charity. They netted people actually bothering to install Origin. http://blog.humblebundle.com/post/58256397346/introducing-t
by CrazedGeek 13y ago
EA donated 100% of their share to charity. They netted people actually bothering to install Origin.
http://blog.humblebundle.com/post/58256397346/introducing-the-humble-origin-bundle http://blog.humblebundle.com/post/58256397346/introducing-th...
- atburrow 13y agoNot to mention the tax write off that they'll get for donating such a large sum of money. It's definitely a win-win for EA since they were able to market their Origin platform in the deal.
- ShawnBird 13y agoPretty ethical marketing too. Giving away a bunch of games to encourage donations to charity is better than pulling games from Steam and releasing games as Origin exclusive like they have done in the past.