There was a WSJ article from quite some time ago that went into a lot of detail about this (quoting sources from both sides). Some of the relevant paragraphs:

There was a WSJ article from quite some time ago that went into a lot of detail about this (quoting sources from both sides). Some of the relevant paragraphs: > The two sides bickered over a Google Maps feature called Street View, which lets people see an actual photo as if they are standing in the street. Apple wanted to incorporate Street View on the iPhone just as Google already offered it for Android phones. Google initially withheld the feature, frustrating Apple executives, according to people on both sides of the debate. > Apple executives also wanted to include Google's turn-by-turn-navigation service in the iPhone—a feature popular with Android users because it lets people treat their phones as in-car GPS devices. Google wouldn't allow it, according to people on both sides. One of these people said Google viewed Apple's terms as unfair. > Google executives, meantime, also bristled at Apple's refusal to add features that would help Google. For instance, Google wanted to emphasize its brand name more prominently within the maps app. It also wanted Apple to enable its service designed to find friends nearby, dubbed Latitude, which Apple refrained from doing, said people on both sides. Source: http://online.wsj.com/news/articles/SB10001424052702304543904577398502695522974 http://online.wsj.com/news/articles/SB1000142405270230454390...