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And that's the beauty of comscore's metric. Spend 10 minutes dicking around with Apple maps, then 30 seconds in Google maps to find what you are looking for. Ap
by jfoutz 13y ago
And that's the beauty of comscore's metric. Spend 10 minutes dicking around with Apple maps, then 30 seconds in Google maps to find what you are looking for. Apple comes out way ahead, because their app is more engaging.
- rm999 13y agoYour scenario isn't supported by ComScore's results, they state that the vast majority of iphone users aren't using google maps at all. From the article: >ComScore's data suggests though that comparatively few iPhone owners actually take the trouble to use Google's maps
- jfoutz 13y agoComScore's data is great for advertisers, it gives user counts and time spent in the app. It's pretty much worthless for determining how effective the app is at finding locations. My hyperbolic statement can't be justified by the data provided. Perhaps apple users spend their time looking up hundreds of locations and google users are only able to find one. There's an obvious selection bias, and i don't know what the effect is. I'd claim smartphone users aren't all that different, they just want to look stuff up, and they'd look it up at comparable rates. If that's true, it takes apple maps users longer to find stuff.