I think they are trying hard to localize their emoji to crack into the States, based on this blog post: http://www.oneskyapp.com/blog/secret-monetizing-messagin

I think they are trying hard to localize their emoji to crack into the States, based on this blog post: http://www.oneskyapp.com/blog/secret-monetizing-messaging-apps-localizing-emoji/ http://www.oneskyapp.com/blog/secret-monetizing-messaging-ap...