To give you a tangible example, GrantTree's mission has been, from day one, to help UK startups, by being one of the better players in the UK startup ecosystem.

To give you a tangible example, GrantTree's mission has been, from day one, to help UK startups, by being one of the better players in the UK startup ecosystem. It's a tangible positive difference which we can all feel we're making. Of course, making money is also important, if only because money allows us to hire better people and do a better job, and it was also a primary reason of starting GrantTree... but it's not a good enough reason to put all the energy to grow it past the stage where it is an extremely profitable hobby, to the stage where it is a genuine business.