From the WSJ (paywall): The acquisition offers a new sign of consolidation in the market for digital content, where niche Web publishers are expanding thei

From the WSJ (paywall): The acquisition offers a new sign of consolidation in the market for digital content, where niche Web publishers are expanding their audiences by merging with rivals and buying providers of other genres. Alloy Digital and Break Media, both of which focus on young male audiences, last month said they would combine to become Defy Media. [ ... ] Both [Vox & Curbed] generate most of their revenue by creating customized advertisements for brands, rather than relying on traditional display ads. SB Nation, for example, could run highlights and commentary on professional sports, presented on behalf of a corporate sponsor and including its logo. http://online.wsj.com/news/articles/SB10001424052702304868404579190092934604218 http://online.wsj.com/news/articles/SB1000142405270230486840...