As someone who's also trying to build out a blog network as well, I'm glad that investors are finally coming round to financing blogs. They may be commodity bus

As someone who's also trying to build out a blog network as well, I'm glad that investors are finally coming round to financing blogs. They may be commodity businesses, but all that means is that super strong execution will carry the day, albeit with lower valuations. Re: Vox Media's execution, I worry that Vox focuses too much on backend innovations and that isn't really necessary for blogs at this point. Blog tech has been commoditised and this should be turned into an advantage for any content company. What they need is stronger advertising innovations, probably around sponsored content, rather than their current route, which is basically building a better banner mousetrap: http://www.voxmedia.com/media-kit/ad-products http://www.voxmedia.com/media-kit/ad-products