Yeah, the author should have named it "How Rupert Blew it" or something- I got to the end thinking the same thing - uh, he didn't even try to start answering ho

Yeah, the author should have named it "How Rupert Blew it" or something- I got to the end thinking the same thing - uh, he didn't even try to start answering how Myspace blew it. 5. Allowed itself to be branded as the Urinal of the Internet. Made it so all the tech early adopters that everyone else takes the lead from avoided it like crazy in favor of cleaner, better structured sites like Facebook. I spent many hours convincing friends and family to close their MySpace accounts.