I think this "tell a story" has been extremely generalized, it will work in some cases, it won't in some other cases. Stories are good to get attention and for

I think this "tell a story" has been extremely generalized, it will work in some cases, it won't in some other cases. Stories are good to get attention and for entertainment (blogs/seminars/presentations), but there are not too many who are able to sell their product just on the basis of story. Telling stories is nice as long as you have something solid to back it up.