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Many if not most large corporations employ anthropologists who conduct ethnographic studies of how people all over the world use technology. Toilet jokes aside,
by msutherl 13y ago
Many if not most large corporations employ anthropologists who conduct ethnographic studies of how people all over the world use technology. Toilet jokes aside, this is not at all out of place.
- mtdewcmu 13y agoI had no idea that Microsoft did that kind of research. Maybe this is connected to Bill Gates's philanthropic work.
- msutherl 13y agoI don't think so. It's pretty standard for companies with a global presence – they need to employ to find out how (potential) customers use technology in other parts of the world with different cultural and socioeconomic conditions. Intel, IBM, Microsoft, Nokia, etc. all do this. A great blog from a Nokia ethnographer: http://janchipchase.com/themes/future-perfect/ http://janchipchase.com/themes/future-perfect/.