4 ms·

Vox Buys Curbed Network For A Reported Stock-Cash Blend Worth $20-30 Million

24 points by hepha1979 13y ago

sutterbomb 13y ago
From a PR perspective, can anyone shed light on why this came out on a Sunday night?
ckdarby 13y ago
From a hacker news reader perspective, can anyone shed light on how this hit front page at all?
- majani 13y ago
  I'm pretty sure a large percentage of the hacker news crowd are developers in the 'content' business, and Vox is a pretty exciting company in the space to watch right now. Helpful link: http://pandodaily.com/2013/10/15/voxs-new-mega-round-puts-a-bow-on-contents-holy-shit-moment/ http://pandodaily.com/2013/10/15/voxs-new-mega-round-puts-a-...
- chaz 13y ago
  From the WSJ (paywall): The acquisition offers a new sign of consolidation in the market for digital content, where niche Web publishers are expanding their audiences by merging with rivals and buying providers of other genres. Alloy Digital and Break Media, both of which focus on young male audiences, last month said they would combine to become Defy Media. [ ... ] Both [Vox & Curbed] generate most of their revenue by creating customized advertisements for brands, rather than relying on traditional display ads. SB Nation, for example, could run highlights and commentary on professional sports, presented on behalf of a corporate sponsor and including its logo. http://online.wsj.com/news/articles/SB10001424052702304868404579190092934604218 http://online.wsj.com/news/articles/SB1000142405270230486840...
majani 13y ago
As someone who's also trying to build out a blog network as well, I'm glad that investors are finally coming round to financing blogs. They may be commodity businesses, but all that means is that super strong execution will carry the day, albeit with lower valuations. Re: Vox Media's execution, I worry that Vox focuses too much on backend innovations and that isn't really necessary for blogs at this point. Blog tech has been commoditised and this should be turned into an advantage for any content company. What they need is stronger advertising innovations, probably around sponsored content, rather than their current route, which is basically building a better banner mousetrap: http://www.voxmedia.com/media-kit/ad-products http://www.voxmedia.com/media-kit/ad-products
72deluxe 13y ago
And here I was thinking that Vox meant the guitar amplifier manufacturer, like the one I have at home (doing nothing)! Can anyone update the title at all?

24 points by hepha1979 13y ago

sutterbomb 13y ago

From a PR perspective, can anyone shed light on why this came out on a Sunday night?

ckdarby 13y ago

From a hacker news reader perspective, can anyone shed light on how this hit front page at all?

majani 13y ago
I'm pretty sure a large percentage of the hacker news crowd are developers in the 'content' business, and Vox is a pretty exciting company in the space to watch right now. Helpful link: http://pandodaily.com/2013/10/15/voxs-new-mega-round-puts-a-bow-on-contents-holy-shit-moment/ http://pandodaily.com/2013/10/15/voxs-new-mega-round-puts-a-...
chaz 13y ago
From the WSJ (paywall): The acquisition offers a new sign of consolidation in the market for digital content, where niche Web publishers are expanding their audiences by merging with rivals and buying providers of other genres. Alloy Digital and Break Media, both of which focus on young male audiences, last month said they would combine to become Defy Media. [ ... ] Both [Vox & Curbed] generate most of their revenue by creating customized advertisements for brands, rather than relying on traditional display ads. SB Nation, for example, could run highlights and commentary on professional sports, presented on behalf of a corporate sponsor and including its logo. http://online.wsj.com/news/articles/SB10001424052702304868404579190092934604218 http://online.wsj.com/news/articles/SB1000142405270230486840...

majani 13y ago

As someone who's also trying to build out a blog network as well, I'm glad that investors are finally coming round to financing blogs. They may be commodity businesses, but all that means is that super strong execution will carry the day, albeit with lower valuations. Re: Vox Media's execution, I worry that Vox focuses too much on backend innovations and that isn't really necessary for blogs at this point. Blog tech has been commoditised and this should be turned into an advantage for any content company. What they need is stronger advertising innovations, probably around sponsored content, rather than their current route, which is basically building a better banner mousetrap: http://www.voxmedia.com/media-kit/ad-products http://www.voxmedia.com/media-kit/ad-products

72deluxe 13y ago

And here I was thinking that Vox meant the guitar amplifier manufacturer, like the one I have at home (doing nothing)! Can anyone update the title at all?