People in China that are searching for the game would probably be searching for "weiqi" or "围棋". "Go" comes from the Japanese word for the game, "igo". Also,

People in China that are searching for the game would probably be searching for "weiqi" or "围棋". "Go" comes from the Japanese word for the game, "igo". Also, in my experience, very few (mainland) Chinese play weiqi. Everyone plays Chinese chess, but very few play Go. So people searching for "go" are quite likely searching for the language. (Although I'd expect that the people who know about the language know enough to search for "golang", so who knows)