One of the biggest advantages of Twitter in my experience has been using it as a conduit for customer service. When I had an issue with checking in at a Candlew

One of the biggest advantages of Twitter in my experience has been using it as a conduit for customer service. When I had an issue with checking in at a Candlewood Suites, I tweeted about it and got a response from parent company IHG. Result? My night was free (and I didn't even ask for it). Now I go out of my way to recommend IHG hotels (Holiday Inns, etc.) That's the coolest such experience I've had thus far, but advantages like that just add a whole extra layer on top of the social networking part of Twitter for me.