> We have a lot more disposable income than teenagers do. Most marketing research would disagree with you, not strictly on available disposable income, we (24-

> We have a lot more disposable income than teenagers do. Most marketing research would disagree with you, not strictly on available disposable income, we (24-35 year olds) are not nearly as valuable as teens. Teens are - More susceptible to viral/video/visual/interactive marketing - More Impulsive - More trendy (their friends have it, they must) - Are one of the best ways to separate a discerning parent from their money - Less Discerning. - More Naive - Have a longer lifetime value http://en.wikipedia.org/wiki/Youth_marketing http://en.wikipedia.org/wiki/Youth_marketing