It matters as people you'll meet should easy understand and remember it. Our is pretty simple to remember (theneeds). Depending on your market, you want to fin

It matters as people you'll meet should easy understand and remember it. Our is pretty simple to remember (theneeds). Depending on your market, you want to find something that 1. you can pronounce well [1], and 2. whose pronunciation and meaning are clear across countries. [1] I'm an Italian living in US, especially in the beginning I had this problem