Yes, the name matters a great deal. Not just to your customers but to yourself. A great metaphor will act like a "concept crystallisation" in your mind. It's

Yes, the name matters a great deal. Not just to your customers but to yourself. A great metaphor will act like a "concept crystallisation" in your mind. It's like a coathanger you can hang your ideas on when you discuss the business with investors, customers, recruits, etc. The energy behind a great name will give your product momentum, it'll make it easier to evangelise, as the name will trigger off a narrative that pretty much tells itself.