might be a bit irrelevant to HN but gives you an idea of people's mentality: In the past i was in the music industry, organizing events and concerts. During on

might be a bit irrelevant to HN but gives you an idea of people's mentality: In the past i was in the music industry, organizing events and concerts. During one summer I remember a lot of large scale beach parties were being promoted, all relevant radio's were buzzing with things like: 'the largest beach party of this summer', 'the best beach party' etc. So we decided not to follow the herd and went out advertising our event with the name 'The Worst Beach Party of this summer' it turns out .. people loved it and it was hit!