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The best metaphor for this might be aerodynamic drag. A bad name can slow you down. You'll prevail eventually if you're good enough, but slower than you would
by pg 13y ago
The best metaphor for this might be aerodynamic drag. A bad name can slow you down. You'll prevail eventually if you're good enough, but slower than you would have done with a good name. Whereas a good name won't get you anywhere without a good product, just as a plane with a low drag coefficient won't go anywhere without powerful engines.
- fragsworth 13y agoPerhaps it depends more on the type of company though. If your company name is your product, then the name probably matters a lot more. If your company makes several products (e.g. games), I think the names of your products matter far more than your company name does.
- rayhano 13y agoLike Microsoft? The inappropriate, juvenile mental images of the company name seems to have little impact on individual products...
- jason_wang 13y agoThis applies to logos as well.
- dllthomas 13y ago"a plane with a low drag coefficient won't go anywhere without powerful engines." http://en.wikipedia.org/wiki/Glider_%28aircraft%29 http://en.wikipedia.org/wiki/Glider_%28aircraft%29
- deleted 13y ago[deleted]
- muteh 13y agoCUT TO: A glider, motionless on the ground, trying to go somewhere. Stepping back to a less sarcastic point, your metaphor is useful. I don't really understand why Medium is called Medium, but it doesn't really matter, because I have a degree of trust in where it came from.