I realized a while ago that they're really not trying to provide a good UX anymore. There are some complainers, but most people are locked in and mostly enjoy i

I realized a while ago that they're really not trying to provide a good UX anymore. There are some complainers, but most people are locked in and mostly enjoy it. If you're smart you block people and prune your friends list wisely. But then that damn news feed sort order keeps popping back to the default sort order... "Top Stories." It's a tiny little link; just large enough to exist. When the default is selected it just says "Sort". It's designed to be ignored. A UI anti-pattern used with intention. If they could remove it without a revolt, they surely would. Facebook doesn't want you to have a good user experience: Facebook wants you to have a Facebook Experience. One that they control and provide, with information they get to choose, and other people get to buy. News stories are bought and sold and "Top Stories" is just another way to let them insert whatever the hell they want above the fold. That space goes to the highest bidder, or the highest generator of ad revenue, or the most viral stories they've algorithmically decided to enhance. It's a method of control designed not to improve the experience, but to forge the great machine and make it a more efficient way to guarantee a value proposition. It's simple really. And it's not so bad, in the end. People have been complaining about TV commercials since their inception, but they're widely accepted and more valuable than ever. Facebook is just taking its place in the economic reality of media. They've grown up.