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> Plus I have my interests pretty fixed. Why aren’t the companies drooling to get my attention instead? Couldn't "Plus I have my interests pretty fixed." be th

• VLM 13y ago
  That can be read multiple ways, in that even the worlds dumbest advertising / spyware network should be able to easily figure out I'm into hard sci fi and have been into hard sci fi for a long time and probably be into hard sci fi for quite awhile, such as the financially precious immediate future where I will almost certainly drop some $$$ on sci fi books. I'm an easy sell, I know what I like, it should NOT be hard for advertisers to figure it out, I want to spend money on it, and I've got plenty of money. But nobody cares. You don't get PR by making money, only by getting eyeballs and accounts. On the other hand, watching my own kids, its star wars today, gone tomorrow. Minecraft today, gone tomorrow. Lego today, gone tomorrow. Even if you could track my son and accurately predict his current interests, knowing that he WAS really into star wars a year ago is pretty much financially useless given that he seems to be into lego branded cartoons right now, although next year both will be forgotten in favor of something else.
  • dingaling 13y ago
    I think your example of your kids' interests is exactly why that demographic is seen as so valuable for advertising. One poster has a middle-aged interest in hard sci-fi; for $x advertising allocation per individual it's going to be difficult to shift his interests. The same $x applied to teenagers year after year 'flips' them from one revenue-generating interest to another. And sets them up, the advertisers hope, for a non-niche middle-aged interest.