I don't want to downplay learning complex math and physics, but there are other "hard problems" that programmers (and hence products) aren't solving that don't

I don't want to downplay learning complex math and physics, but there are other "hard problems" that programmers (and hence products) aren't solving that don't invoke math or physics. One of the things I harp on in product development is "if we only solve the easy problems, what's to keep someone else from coming along and solving the easy problems better than we do?" Just a different perspective on the same topic ;)