I don't understand how it can help if it is just a facade on top the healthcare.gov. Creating alternative sites like this can only create confusion for average

I don't understand how it can help if it is just a facade on top the healthcare.gov. Creating alternative sites like this can only create confusion for average users. I don't know their motivation, but the reporting definitely as an undertone of "look, all these professionals couldn't do it for millions of dollars, and 3 kids did it in a week for free".