> A URL is an identifier. I'll use it to identify myself on this service. I'll link to it from my website. I may print it on a business card. Like Google said i

> A URL is an identifier. I'll use it to identify myself on this service. I'll link to it from my website. I may print it on a business card. Like Google said in their email, I'll use it to "point folks to my profile". But they can take it away for any reason or decide to charge me a (yet unknown) amount of money in the future? No way. I'll stay with my current, unfriendly one, https://plus.google.com/107350252619396782277/ https://plus.google.com/107350252619396782277/ Uh, what makes you think that Google doesn't have the right to take away the numeric URL or charge money for the numeric URL? (Or simply change the URL structure/scheme for Google+ at any point in the future.) Whether you use a numeric URL or personalized URL is irrelevant: Any service/server you don't control can change at any time for any reason. You should always direct people to a domain you own and control, even if all that domain does is auto-redirect to your current Google/Facebook/Github/whatever profile.