It's not about ethics, it would just not make very much sense to charge people for their G+ handle when: - They struggle to get adoption from users. - They

It's not about ethics, it would just not make very much sense to charge people for their G+ handle when: - They struggle to get adoption from users. - They offer all these other, more essential/complex, services for 'free'(Gmail/Search/Docs/Calendar/Android). - Anybody can turn around and use the long form, unless your G+ is part of your marketing and as such, you use it as part of a business. Really, I think they only put that condition there so they can eventually monetize handles that are used by other Big Corp.