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Apple just purchased 15 percent of Samsung's entire worldwide advertisement budget in just sapphire. That's a pretty enormous chuck of change, even for massive
by selectodude 13y ago
Apple just purchased 15 percent of Samsung's entire worldwide advertisement budget in just sapphire.
That's a pretty enormous chuck of change, even for massive corporations such as Samsung.
- mcintyre1994 13y agoFor comparison's sake, Apple's ad budget in 2012 was $1 billion [0], so they just purchased almost 60% of their own advertisement budget in just sapphire. [0] http://www.sec.gov/Archives/edgar/data/320193/000119312512444068/d411355d10k.htm http://www.sec.gov/Archives/edgar/data/320193/00011931251244... ("Advertising costs are expensed as incurred. Advertising expense was $1.0 billion, $933 million and $691 million for 2012, 2011 and 2010, respectively.")
- r00fus 13y agoHow is this bold in comparison to Google buying Motorola for $12B on the premise that it afforded patent protection? Apple's move here is a solid move to secure supply of a key material/component for their devices. Meanwhile Moto has yet to produce a profit, much less meaningful patent protection for Google.