The writing on the site is creative and funny and the tag line at the top is to the point which is great: "Replace anything you want in your social feeds with

The writing on the site is creative and funny and the tag line at the top is to the point which is great: "Replace anything you want in your social feeds with things you'd rather see, like cats." Rarely do you see something like that which is so easy to understand. One thing I would do (in addition to [1] below) is to have other words quickly replace "cats" perhaps by striking the word "cats" and overwriting with the new word. People get the joke with cats but it's probably not a bad idea to intersperse some serious stuff (right their in the tag line) as well. [1] The word "rather" as others have mentioned needs to be distinct in typography so people understand it's the branding. Bold, different typeface, different weight, a graphic etc.