I am (was) a happy Clear customer. It saves me lots of time in the busy airports I visit. Frankly, I would have paid more for the service. I paid more for my

I am (was) a happy Clear customer. It saves me lots of time in the busy airports I visit. Frankly, I would have paid more for the service. I paid more for my United club room membership, which offered less value. My personal theory is that they tried to price their service too low in an attempt to get mass adoption. Think Porsche trying to sell $20K cars. The busy business traveler who spends $50K-100K of dollars on travel per year is their target market, not the average traveler. Ultimately, a business has to cover its costs. Clear's fixed costs are (were) substantial and their customer base was limited. At some price ($1000?) I believe it could have been made profitable. However, I don't have the balance sheet, so I may be way off.