Ad supported content is compensated by the advertiser. I can read a free paper without browsing the adverts, but the bet by the advertiser is that they will get

Ad supported content is compensated by the advertiser. I can read a free paper without browsing the adverts, but the bet by the advertiser is that they will get enough views that it doesn't matter. Also, adverts that drive people away are bad for the advertiser and if ads are universally blocked then the advertiser will go elsewhere, though if we are in a situation where 100% of people are blocking ads then something else is already afoot and other business models will emerge.